Difference between revisions of "New Spice Video"

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Revision as of 11:20, 29 July 2010

Produced by Brigham Young University's media lab in 2010, students' take off on two Old Spice television ads has gone viral on YouTube.com with nearly two million hits. The video's goal is to promote BYU's Harold B. Lee library and studying hard, in general. The video stars psychology major Stephen Jones, who bears a resemblance to Isaiah Mustafa, who appears in the Old Spice ads. Jones is president of the BYU comedy group called Humor U, and a senior at BYU. Students Mike Hill and Christopher Garcia hatched the idea for the minute-long video.

• Salt Lake Tribune article on BYU's New Spice video