Wendy Woolsey Ulrich is a former psychologist and business consultant. She is a newspaper columnist, bestselling author, and educator.
Ulrich earned her bachelor’s degree in speech and dramatic arts from Brigham Young University in 1973. She also acquired a teaching certificate at the same time. She earned her MBA from the University of California, Los Angeles, and her PhD in psychology and education from the University of Michigan.
She was a practicing psychologist for more than twenty years, during which time she served as president of the Association of Mormon Counselors and Psychotherapists (from 1994 to 1995). She is a member of The Church of Jesus Christ of Latter-day Saints. She and her husband, Dave Ulrich, moved from their home in Ann Arbor, Michigan, when they were called to serve as mission leaders of the Canada Montreal Mission. They now live in Alpine, Utah. They are the parents of three children.
Ulrich founded Sixteen Stones Center for Growth, which offers seminars and retreats for Latter-day Saint women. She is a columnist for the Deseret News and the bestselling author, with her husband, of The Why of Work: How Great Leaders Build Abundant Organizations that Deliver Value. She is also the author of Forgiving Ourselves: Getting Back Up When We Let Ourselves Down, Weakness Is Not Sin: The Liberating Distinction that Awakens Our Strengths, and Let God Love You: Why We Don't; How We Can. She is a motivational speaker and frequently participates in Deseret Book’s "Time Out for Women." She was an adjunct professor at BYU from 2001 to 2002 and in 2008.
She has served on the Relief Society general advisory council, and has served as a ward and stake Relief Society president, a ward Young Women president, and a seminary, institute, and Sunday School teacher. She served as a missionary in the France-Belgium Mission as a young adult.