Keri Evans is the cofounder of Jamberry Nails, a do-it-yourself nail wrap company that she launched in 2010 with her sisters Christy Hepworth and Lyndsey Ekstrom. The company also sells professional nail lacquers, gel enamels, and other accessories.
The idea came to Lyndsey as she sat in a salon having her nails done. As she watched the technician apply a new product to her toenails in a matter of minutes, she thought that women could easily do the same in their own homes for a fraction of the cost. Lyndsey showed her sisters what looked like stickers and with some research and help from Christy’s husband, they created a product to sell at a local women’s expo. They expected to make a few hundred dollars, but when their take was $4,000, they used most of the money to fill orders and prepare for the next event. At a Christmas fair, they doubled the amount that amount. The company has grown to over 20,000 distributors and more than 50 employees—with an income much more than the $400 each they originally hoped to gross each month.
Prior to the inception of Jamberry Nails, Keri planned and arranged conferences for Empowering People, a company for parents. She was born in Utah and attended Utah Valley University. She served a mission to the Netherlands for The Church of Jesus Christ of Latter-day Saints, of which she is a member.